Bicester, England | Competitive |
Are you a creative, analytical & commercially astute market research/insights professional and enjoy creatively challenging the status quo with the ability to think outside the box? With your experience in a commercial FMCG/Retail environment and understanding of the UK FMCG market then look no further!
The purpose of the role:
As Insights Manager you will be custodian & broadcaster of insights by partnering with the Marketing, Sales, and Group Market Intelligence teams to provide research, insight and inspiration to the business by developing, publishing and broadcasting of a continuous stream of insights which will be crucial for the design of the business strategy and provide pro-active support & business insight which will entail both standard and non-standard analysis to understand the ROI findings.
Day to day deliverables of this exciting and unique role will include:
Developing and publishing a continuous stream of insights & findings relating to the BRITA shopper, category, competitor and consumer and embed learnings locally and share with colleagues at HQ.
Custodian & broadcaster of insights relevant for defining business strategy -Processing consumer insights, sharing with local stakeholders, ensuring they remain at the heart of all S&M activity. Translate retailer & shopper insights into actionable business opportunities. Continually evaluate and make recommendations regarding additional data requirements. Liaise with external data agencies ensuring value for money in relation to our data investment, and in order to challenge how we might introduce new methods of understanding our consumer and shopper.
Provide pro-active support and business insight - pro-actively work with S&M to provide insight into the numbers. Provision of standard and non-standard analysis required by colleagues on a regular and ad hoc basis. Share learning’s with senior management and wider team to ensure insight is properly implemented.
Research evaluation and learnings - manage research to help develop insights that can be used to optimize the BRITA offering and profitability (Consumer, Professional Filter and Dispenser). Pro-actively propose research and analysis to further understanding of water filter category (leaky bucket / triggers and barriers) from both a consumer and B2B perspective. Work with Germany on optimizing data / market research coming from HQ
Shopper metrics – align on implementation to understand ROI. Work collaboratively on any learnings and ensure any recommendations are communicated (internally/externally) and challenge for future implementation
What's in it for us?
What's in it for you?
For us, appreciation for and recognition of our employees’ dedication and commitment are key to successful collaboration. We want you to enjoy working at BRITA and to become an active part of the BRITA team.
To make this happen we offer you:
If you have been considering a new role in a new & dynamic environment this year then we want to hear from you!
Interested in finding out more?Submit your CV & covering letter View vacancies