One of the main challenges for the Launchpad is sourcing attendees for its three cohorts each year. Unlike traditional Masters programs which typically look to existing University students, Launchpad applicants are expected to already have a very strong understanding of the rigours of entrepreneurship, workplace experience in technology and innovation. Applicants may already have ideas and concepts, developed in their current line of work, that they wish to use within the incubator environment and so finding these individuals, who are likely to have other more traditional employment opportunities open to them, can be challenging.
Quarsh took up the unique challenge of sourcing and screening applicants for the cohorts. This was previously advertising-led, but Launchpad needed more to hit its targets. This meant we had to go out and find candidates to apply for a Masters programme, often people who are already early or mid career. Presenting people we found with a unique opportunity to create and grow their own business was an exciting challenge. We initially focussed on filling the cohorts, a target we quickly hit. We’re now focussed on ever-improving the quality of cohort applicants.
One of our biggest hurdles was attracting high calibre candidates to a location that is quite far from traditional tech and innovation hubs such as London and Manchester. Key to this is a focus on the uniqueness of the candidate offering, highlighting the multiple proposition of a MSc degree, incubated company and external partner involvement to create an investment-ready business. Developing the processes for assessment have been key to improving candidate quality, and so Quarsh and Launchpad make use of specific aptitude and skills testing for candidates, alongside multiple competency interviews and a portfolio analysis.
Ben Sewell - Head of Technology Strategy, Launchpad